International forum
Effie Russia
Purposeful brands:
Winning the hearts of tomorrow's consumers
Moscow, September 20, 2018
Moscow School of Management Skolkovo
About forum
All global brands are now facing the obligation to radically transform their business and meet the ever-rising social, environmental and ethical requirements. Responsibility becomes a certain value driver and earns a growing number of supporting votes from shareholders, consumers and key employees. Visionary companies see sustainability as the future business model, where corporate responsibility evolves from philanthropy to transformation of business processes and supply chains, to creating successful products and infrastructure for sustainable positive change. Brands with social mission win the hearts and trust of consumers and gain the upper hand in every competitive industry.

Effie Russia as a national representative office of the world marketing effectiveness institute, invites worldwide and Russian companies' top managers to openly discuss the trend's influences on business and marketing all over the world and evaluate how it develops in Russia.
Three reasons to come
All about the trend in 1 day
Understand how the shift towards sustainability affects business and marketing, what is happening in Russia and how to make money on sustainable development today.
Real cases
Be inspired by the world's best advertising case studies with a social mission – holders of Effie Positive Change awards.
Top-quality networking
Audience: Russian and international business leaders, entrepreneurs, chief executives, marketing, communication, sustainability and corporate social responsibility officers; advertising agencies' owners and senior executives.
Pia Heidenmark Cook
Chief Sustainability Officer, IKEA Group
Harjot Singh
Chief Strategy Officer, McCann Worldgroup
Philipp Bodzenta
Director, Public Affairs & Communications, The Coca-Cola Company Austria
Lars Holm
Senior Global CSR Manager,
Dentsu Aegis Network
Alan Jope
President Beauty and Personal Care, Unilever
Andrei Sharonov
President, Moscow School of Management Skolkovo
Sami Lundgren
VP, Environment and Responsibility, UPM-Kymmene Corporation
Alexander Chmel
Professor of the Practice, Moscow School of Management Skolkovo. Senior Adviser on work with boards of Directors in Russia and CIS, SpenserStuart
Anton Belov
Director, Garage Museum of Contemporary Art
More speakers are coming soon
September 20, Thursday
Welcome coffee and tea
Plenary session
Sustainability as a new digital. What's so important about another global transformation.
Subjects for discussion:

  • Sustainability as a business model of the 21th century. How to grow economy and secure quality of life for the next generations
  • All in: why do we need including sustainable development goals into business strategy
  • Where is my money: what is the sustainability pay off today
  • Leadership as the key tool for any sustainability transformation in business
Refreshment break
Focus session
The revolution of purpose: how marketing changes within the global sustainability transformation
Subjects for discussion:

  • Consumer Z: aspirations of the most responsible generation ever
  • Why global brands prefer purposeful marketing, how to measure its business efficiency and social impact?
  • Partners in transformation: how agencies' business changes to support their clients on their way to sustainability?
  • Sustainable development goals as a global insight: starting a conversation with your target audience
Strategic session
Sustainable development goals for business and marketing in Russia
Subjects for discussion:

  • Give a man a fish or teach him to fish: how Russian business sees its responsibility?
  • What brands lean on the sustainable development goals in business strategy and marketing: Effie Russia & KPMG joint research presentation
  • Global brands' social initiatives endeavor in Russia: performance and future plans
  • Vote with your feet: how Russian business grow, fostering responsible consumption
Refreshment break
Positive Change Effie Award Launch in Russia
Please, follow the link and fill the form
Effie Russia events
Meetings of the Russian community for effective business and marketing: CEO and CMO of leading brands, owners and top managers of the largest advertising agencies in Russia.
General partner
ПАО Сбербанк — крупнейший банк в России и один из ведущих глобальных финансовых институтов. Его услугами пользуется более 145 млн клиентов в 20 странах мира. Банк располагает самой обширной филиальной сетью в России: около 15 тысяч точек обслуживания. Зарубежная сеть Сбербанка состоит из дочерних банков, филиалов и представительств в Великобритании, США, СНГ, Центральной и Восточной Европе, Индии, Китае, Турции и других странах.
Strategic partner
Стратегия МТС прямо коррелирует с целями устойчивого развития, определенными ООН. Мы разрабатываем передовые решения, которые повышают качество жизни людей: внедряем инновации в области здравоохранения, образования и инфраструктуры городов, боремся за безопасность и рациональное использование ресурсов. МТС выступает за устранение социального неравенства: наш флагманский социальный проект «Поколение М» открывает равные возможности для творческого развития детям из любых регионов страны. Мы верим, что жизнь – пространство возможностей для всех, и в каждом человеке с самого рождения заложен потенциал эти возможности реализовать – во благо себе и миру вокруг.
Program consultant
Svetlana Chashkina
Project Manager
+7 (916) 085 77 13
Ekaterina Son
CEO Effie Russia
+7 (903) 961 66 32
Jamilya Iskandyarova
Managing Director Effie Russia
+7 (903) 509 85 82
Petr Zharov
Head of Sales
+7 (926) 852 39 08
Veronica Rudanovskaya
Projects Manager
+7 (962) 928 74 04
Maria Ostroumova
Customer service Manager
+7 (929) 640 18 60
Made on